Everything starts at the shelf.
Stock, questions, photos and orders are recorded during the visit and counted the moment the rep checks out. The data is live, so managers can follow the results of the day.
Beverage and FMCG in Danish retail
The shelf talks. Fieldfare listens.
One system for everything: the week's routes, the store ratings, the shelf data, and the reports that automatically follow.
CVR data
42,721 stores in the system.
Fieldfare reads the public CVR register: every active retail, on-trade and foodservice company in Denmark, refreshed weekly.
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stores
How Fieldfare utilizes the CVR registry
- 01
The register acts as your store list
42,721 active companies from the public CVR register, refreshed weekly, each carrying an address and an industry code.
- 02
Updated independent storefronts give Fieldfare users the edge
Chain stores are a small part of the register. The rest are independent grocers, kiosks, bars and restaurants. Fieldfare covers them all.
- 03
Territories are easily divided
Assign a rep a postal code and every company inside it comes with the territory. Coverage is measured against what exists today.
In the store
Populated data before the visit starts.
The rep opens the store and its sales history is already loaded: this year against last, by category and by product. Your own questions are answered at the shelf, and every answer feeds the store's rating.
- 01
Sales history already loaded
This year against last for this store, by category and down to the single product.
- 02
Check in at the door
The visit opens on arrival and closes with a summary. The data taken is updated through the whole system.
- 03
Your questions at the shelf
Tick boxes, counts and free text, set per brand. Every answer feeds the store rating.
A day on the route
Follow the day through the city.
Smart Plan booked the route. The line is Mette's Tuesday, stop by stop, as it was driven.
Map artwork slot: drop the city illustration at public/marketing/city-map.webp and the stops light up over it.
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- 08:05–08:32Netto, Nørrebro1 orderDone
- 09:00–09:24Føtex, Frederiksberg2 photosDone
- 10:45–11:05Coop 365, Indre Bywalk-inOff plan
- 11:30–11:55REMA 1000, Amagerbroshelf checkDone
- 13:02–13:31Netto, Østerbro1 orderDone
- 14:10Brugsen, Christianshavnin progressIn store
- 15:00SPAR, Islands BryggeplannedPlanned
In the office
Visit data and sales data become automatic reporting.
The dashboard updates live as reps check out, so a report carries the current numbers whenever it is sent, on a schedule or on demand.
Weekly report
Bryggen
week 34
Visits
108 visits across 92 stores
On shelf
86 %, +3 pp on last week
Orders
12 orders, 340 units
By chain
Netto
41
Føtex
27
REMA 1000
19
Meny
12
Independents
9
Sent automatically on your schedule.
Book a walkthrough.
Thirty minutes, your chains as the example. No slides.
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